This intensive course provides a comprehensive introduction to Health Tourism, focusing on its concepts, types, global trends, economic impact, and its role in modern healthcare systems. The course is designed for healthcare professionals, tourism specialists, administrators, and students interested in the growing global health tourism industry.
15–20 training hours
Can be delivered over 3–5 days (intensive format)
By the end of this course, participants will be able to:
Understand the fundamental concept of Health Tourism.
Differentiate between Health Tourism and Medical Tourism.
Identify major types and models of Health Tourism.
Analyze global trends and successful international experiences.
Recognize the economic, social, and healthcare impacts of Health Tourism.
Understand the role of Environmental Tourism in health-oriented travel.
Identify ethical, legal, and quality considerations in Health Tourism services.
Definition of Health Tourism
Historical background and evolution
Why Health Tourism is growing globally
Key drivers: cost, quality, accessibility, and technology
Medical Tourism
Wellness Tourism
Preventive Health Tourism
Rehabilitation and Recovery Tourism
Environmental Tourism and nature-based health experiences
Conceptual differences
Scope of services
Target populations
Duration of stay and care pathways
Major destinations worldwide
Emerging markets
International competition and branding
Case studies from selected countries
Healthcare providers
Tourism companies and facilitators
Governments and regulatory bodies
Insurance and international partnerships
International accreditation (JCI, ISO, etc.)
Patient safety and risk management
Ethical considerations
Legal responsibilities and patient rights
Concept of Environmental Tourism
Relationship between environment, wellness, and healing
Sustainability in Health Tourism
Eco-friendly health destinations
Digital health and telemedicine
AI and smart health destinations
Personalized health travel
Challenges and opportunities
Interactive lectures
Case studies
Group discussions
Practical examples from real-world experiences
Short quiz
Case study analysis
Group presentation
Healthcare professionals
Tourism and hospitality professionals
Health administrators and policymakers
Students and researchers
Investors in Health Tourism projects
Participants receive a Certificate of Completion in Introduction to Health Tourism.
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